Digital Performance Marketing Specialist

Ruang Raya Indonesia PT    Jakarta Raya

Bidang Pekerjaan:
Marketing (Technical)

Gaji:
Gaji Dirahasiakan


Deskripsi Pekerjaan

  • Plan and execute all digital acquisition activities (for mobile app and website) using ads platform including SEM, social media, display advertising campaigns, affiliate marketing, programmatic, etc.
  • Work on a budget to reach maximum KPI keeping the CAC at the optimum level.
  • Manage communication with multiple vendors and third-party trackers in order to achieve acquisition objectives.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
  • Identify trends and insights, and optimize spend and performance based on the insights.
  • Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
  • Do campaign acquisition fraud monitoring and take actions to minimize the fraud numbers.
  • Plan and create a small-scale A-B test campaign to optimize campaign and creative performance better.
  • Suggest new digital channels that have the potential to increase new user numbers in an efficient way.
  • Manage to set up integration of Ruangguru apps with other third parties platform whenever it is required.

Persyaratan

  • Bachelor's degree (or higher) in any related field with a strong quantitative background.
  • Proven working experience in digital marketing (Min 2 years), extensive experiences in managing in-house digital performance marketing at technology company (such as e-commerce, online-travel, mobile-gaming, etc) is preferable.
  • Highly proficient in using digital ads platform such as Facebook Ads, Google Ads, Twitter Ads
  • Have experience in managing Ad Networks for acquisition campaigns.
  • Have basic understanding of organic acquisition such as App Store Optimization (ASO) and Search Engine Optimization (SEO).
  • Experience in setting up platform integration (for mobile app and website) with third parties (ex-Google, Facebook, Sizmek, Appsflyer) for campaign set-up and tracking purposes.
  • Creative in identifying target audiences and devising digital campaigns that engage consumers the most.
  • Have a good understanding of mobile attribution tools (e.g. Appsflyer).
  • Understand the basics of mobile app install fraud methods and its monitoring tool (e.g Appsflyer Protect 360).
  • Have basic understanding of Google Analytics.
  • Strong analytical skills and data-driven thinking.
  • Up-to-date with the latest trends and best practices in online marketing and measurement.
  • Able to generate meaningful reports using tools such as Google Data Studio would be a plus.
  • Experiences in handling programmatic ad buying would be a plus.

Diiklankan sejak 11 December 2019

Ditutup pada 26 December 2019

5 Lowongan lainnya dari Ruang Raya Indonesia PT

Padang
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Padang
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Padang
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Padang
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Jayapura
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Tentang Perusahaan

PT RUANG RAYA INDONESIA ("Ruangguru") adalah perseroan terbatas yang bergerak di bidang pendidikan non formal yang didirikan menurut dan berdasarkan hukum yang berlaku di Indonesia serta telah memperoleh Izin Pendirian Satuan Pendidikan Non Formal dan Izin Operasional Lembaga Kursus Pelatihan dengan Nomor 3/A.5a/31.74.01/-1.851.332/2018. Ruangguru merupakan perusahaan teknologi terbesar dan terlengkap di Indonesia yang berfokus pada layanan berbasis pendidikan dan telah memiliki lebih dari 6 juta pengguna serta telah mengelola lebih dari 150.000 guru yang menawarkan jasa di lebih dari 100 bidang pelajaran. Perusahaan ini didirikan sejak tahun 2014 oleh Belva Devara dan Iman Usman, yang keduanya berhasil masuk dalam jajaran pengusaha sukses dibawah 30 tahun melalui Forbes 30 under 30 untuk teknologi konsumen di Asia. Ruangguru berkomitmen untuk menjadi mitra bagi pemerintah daerah demi memberikan pendidikan berkualitas melalui Sistem Manajemen Belajar (LMS). Tahun lalu, Ruangguru berhasil bekerja sama dengan 32 (dari 34) pemerintah provinsi dan lebih dari 326 pemerintah kota dan kabupaten di Indonesia. Selain itu, Ruangguru juga menawarkan video belajar berlangganan, marketplace les privat, layanan bimbingan belajar on-demand, tryout ujian online, dan lain-lain.

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Profil Perusahaan

Ruang Raya Indonesia PT

Ruang Raya Indonesia PT


Industri:
IT & Telecommunication

Ukuran Perusahaan:
1001 - 5000 employees


Kantor Pusat:
Jl. Doktor Saharjo No. 161, Manggarai, Tebet, Jakarta Selatan


Kendaraan Umum Terdekat:
Stasiun Manggarai

Tautan Eksternal:
Website